The bottle shape and fine detailing reflect the uniqueness of the spirit, taking inspiration from prestigious French decanters, such as the rounded shoulders and pronounced heavy-set stopper, whilst still retaining contemporary design cues from the original GREY GOOSE vodka bottle. This unique and luxuriously indulgent new expression of GREY GOOSE will be released in strictly limited allocations to selected premium airport locations, further enhancing the ultra premium credentials of the new launch and driving curiosity among travellers seeking innovative and exclusive brand experiences.Bacardi, one of the drink giants, has just announced the release of its latest product the Grey Goose VX. This is an ultra premium expression from Grey Goose Vodka, but this time it’s got the added twist of having ‘precious drops of cognac’ combined. Grey Goose is the famous vodka that’s produced in Cognac. And it’s proved to be a hit around the globe in clubs, pubs, restaurants and up-market drinking establishment. This new expression combines both the famous taste of Grey Goose vodka with cognac from the premier cru region of Grande Champagne. It’s been created by Francois Thibault, who has used his experience as a cognac Maitre de Chai to design this new expression.
In creating Grey Goose VX, I wanted to capture the aromatic notes of a precious cognac, bringing its delicate essence of orchard fruits, plum, apricot and the mild flavours of wild honey to the remarkable character of Grey Goose vodka.” He says of Grey Goose VX, “From its creation, Grey Goose has always pioneered into new and exciting territory. The VX in the name stands for ‘Vodka Exceptionelle, and it’s interesting that the makers recommend drinking it on the rocks, from a balloon brandy glass for the best taste experience. Sounds very cognac like when described that way, don’t you think? So, talking of taste, what can be expected? Well, it’s described as having a harmonious balance of white fruit blossom, honeysuckle and violet with hints of apricot and a long, lingering finish. Grey Goose VX is presented in a decanter made from what’s called ‘extra flint’ glass, with a frosted exterior.
It has a wave design to the front – a metaphor for flight, natural geometric design and optimism, according to Bacardi.
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